Love Life: just a slogan?

September 5th, 2008 | Posted in Personal Growth

Today I was drinking a caffeine drink (one of the many red bull look-a-likes) called Hype! Energy. The slogan on the can was “LIVE LIFE - LOVE LIFE - LOVE HYPE”.

credit: Rico Morán

It got me thinking about not only the way companies market products and target buyers, but the way we throw around slogans these days. Soft drinks always seem to be synonymous with enjoying life, loving life, getting the most out of life. I don’t know about you, but generally speaking I don’t knock down a can of lemonade and cry “that’s living, baby, YEAH!”

Some of the more famous slogans are from coca cola, here’s a snip of some of them:

The earliest one on the list I can remember is the cheesy “coke is it!” song from 1982 (I’m sure the campaign went on longer than 1982 though, because I wasn’t really very old then!)

credit: Visentico / Sento

How many of these do you recognise:

“Look sharp, feel sharp”
“Just do it”
“We bring good things to life.”
“When you care enough to send the very best”
“Because I’m worth it.”
“Now you’re playing with power!”
“Nothin’ says lovin’ like somethin’ from the oven”
“Be all you can be.”
“Give us 20 minutes and we’ll give you the world.” (Answers)

Slogans are so much a part of our everyday lives that they’ve really become throw away lines. One liners that refer to loving life, being all that you can be and getting the most out of life are still very popular, because these are things we really want in our lives! We want to live exciting lives, we want to enjoy ourselves. The shame of it is, the product we buy will not give us this fulfillment.

Don’t let your goals and vision statements become marketing slogans

I really want to live life to the fullest! I want to enjoy life as much as possible, love every aspect of it, and continue to bring about positive changes in my own life. If you’re like me, you probably have quotes that you like to live by and similar sentiments. The challenge is not to let them become slogans or throw away lines - really apply yourself to achieve your goals.

LIVE LIFE - LOVE LIFE! Don’t let it just be another slogan.

What else?